En la jornada del 23 de junio del festival más importante de creatividad, se recibieron tres leones más para el talento colombiano. Cabe resaltar que Colombia en Cannes ya había recibido cuatro leones para David Bogotá en días anteriores con Whtspp Records y Royalty Free Bot, campañas para la plataforma Bud X Records de Budweiser.
Desde Colombia, quienes recibieron ahora tres leones de broce fueron Sancho BBDO, Wunderman Thompson y Leo Burnett. Asimismo, Brasil sigue destacando en el festival; Argentina y México también recibieron algunos leones.
Estos son los ganadores latinoamericanos de leones en el cuarto día de Cannes Lions 2022:
Direct
- Bronze lion: Wunderman Thompson, Bogotá, Colombia – Missing Stock – International Foundation for Reunion + Mudi 3D & AR studio – (not-for-profit / charity / government)
- Bronze Lion: SANCHO BBDO, Bogotá, Colombia – The most wanted portrait – Alcaldía de soacha (gaming).
- Silver Lion: ÁFRICA DDB, São Paulo, Brasil – The refugee Jatoba – Institutional – (not-for-profit / charity / government).
- Silver Lion: AFRICA DDB, São Paulo, Brasil – The foamy haircut – Brahma beer – Ab Inbev (Use of Broadcast).
- Bronze Lion: Fahrenheit DDB, Lima, Perú – E-nterpreters – Pilsen callao (gaming).
- Bronze Lion: Fahrenheit DDB, Lima, Perú – E-nterpreters – Pilsen callao (gaming).
- Bronze Lion: VMLY&R São Paulo, Brasil – Los Santos +3°c, greenpeace (gaming).
- Silver Lion: GUT, São Paulo, Brasil – Heinz hidden spots – The Kraft Heinz co (gaming).
- Silver Lion:DAVID, São Paulo, Brasil – Burger glitch – Burger King (gaming).
- Bronze lion: FCB Brasil – Black Characters – Revista raça – (use of social platforms).
- Bronze Lion: DAVID, São Paulo, Brasil – Duet delivery – Burger King (use of social platforms).
- Bronze Lion: FCB Brasil – Black Characters – Revista raça (co-creation & user generated content).
- Silver Lion: VMLY&R São Paulo, Brasil – Los Santos +3°c, greenpeace (experience design).
- Bronze Lion: AFRICA DDB, São Paulo – Unbreakable courts – Institutional – Budweiser (social behaviour).
- Bronze Lion: Ogilvy El salvador – The first car showroom inside a bus – KIA (cultural insight).
- Bronze Lion: Ogilvy Honduras – Morning after island – Grupo Estrategigo ge PAE – (cultural insight).
Media
- Bronze Lion: Leo Burnett / Starcom Colombia – TikTokMmercials – Davivienda (Use of Social Platforms).
- Silver Lion: David, Sao Paulo Brasil – How To Explain? – Burger King (Use of TV & Other Screens).
- Bronze Lion: We Believers, Brooklyn / Mediacom Mexico – Native Sportscasters – Ab Inbev – Corona (Use of Audio Platforms).
- Sliver Lion: Africa DDB, São Paulo Brasil – The Foamy Haircut – Brahma Beer Ab Inbev (Use of Stunts).
- Silver Lion: Akqa, SãO Paulo Brasil / Wms Grey, SãO Paulo – The Real Air Drop – Garena – Free Fire (Use of Real-time Data).
- Silver Lion: David, Sao Paulo / Zubi Advertising, Miami – The Impossible Combo – Burger King – Whopper (Social Data)
- Silver Lion: GUT, Sao Paulo Brasil – Heinz Hidden Spots – The Kraft Heinz Co – Kraft Ketchup (Use of Brand or Product Integration into a Programme or Platform).
- Bronze Lion: WMcCann, SãO Paulo Brasil – Paywall Down – L’Oreal Paris Institucional Stand Up Against Street Harassment (Excellence in Media Insights & Strategy).
Social & influencer
- Gold Lion: AFRICA DDB, São Paulo, Brasil – The foamy haircut – Brahma beer – Ab Inbev (food & drink).
- Bronze Lion: VML&YR, São Paulo, Brasil – The virtual nodule – Amaro (retail).
- Bronze Lion: DAVID, São Paulo, Brasil – Burger glitch – Burger King (audience targeting / engagement strategies).
- Bronze Lion: GUT, São Paulo, Brasil – Heinz hidden spots – The Kraft Heinz co (partnerships).
- Gold Lion: Ogilvy, São Paulo, Brasil / magazine luiza – Lu From Magalu – Magazine luiza – (innovative use of influencers).
- Silver Lion: ÁFRICA DDB, São Paulo, Brasil – The foamy haircut – Brahma beer – Ab Inbev (co-creation & user generated content).
- Bronze Lion: DDB México- TikTok teachers – Federación Mexicana de Sordos A.C (femesor), centro para la inclusión social del (social purpose).
- Bronze Lion: ÁFRICA DDB, São Paulo, Brasil – The foamy haircut – Brahma beer – Ab Inbev (cultural insight).
- bronze lion: ÁFRICA DDB, São Paulo, Brasil – The refugee Jatoba – Institutional (Corporate purpose & social responsibility).
- Bronze Lion: Publicis México / Publicis Italy / Leo Burnett, Chicago – Pause is power – Powerade (Corporate Purpose & Social Responsibility).
PR
- Bronze Lion: Togetherwith, Buenos Aires Argentina – Behind The Most Important Job – Navent – Zonajobs (Consumer Services / Business to Business).
- Bronze Lion: Ogilvy Honduras – Morning after island – Grupo estratégico Ge Pae – Woman Rights (Not-for-profit / Charity / Government).
Creative data
- Grand Prix: DDB México, Data Tienda, WeCapital (Data-driven Consumer Product).
- Silver Lion: AKQA, Sao Paulo – Brasil, The Real Airdrop, Free Fire – Garena (Use of Real-time Data).
- Silver Lion: FCB Brasil, Sao Paulo, Black Characters, Revista Raça (Social Data & Insight).
Creative B2B
- Bronze Lion: GUT, São Paulo – Brasil, Black Business Beats, Mercado Livre (ebazar) – Institutional (Targeting & Engagement).
- Bronze Lion: Meta, São Paulo – Brasil, Ads For Equality, Meta – Facebook (Effectiveness & Measurement).
Con los nuevos premios, Colombia en Cannes ya ha recibido siete leones en total a un día de culminar el festival.
